Privacy
What this site collects, where it goes, and how to have it removed. Questions: hello@butterfliesandboardgames.com.
Last updated 23 October 2026.
What you give us
The email list: your email address, and the short tag of the link or QR code you arrived from, so we know which pop-up or poster brought you. The parent set on Free resources uses the same list.
The educator form on the education page: your name, role, school or organization, city or district, email, phone if you give one, grade levels, program, number of students, preferred dates and your message. The form is for grown-ups only; please do not include any student information.
Email you send to hello@.
Where it goes
Email addresses and educator details are kept in Brevo, the email service we use to send pop-up news, the free PDFs and replies. Educator requests are also emailed to us so we can answer them.
We do not sell or rent your details, and we do not share them for advertising.
Every email we send has an unsubscribe link. To have your details removed entirely, email us and we will delete them.
On your device
The Field Journal and your Ask Lucy questions are saved in your browser on your own device. They are never sent to us, there is no account, and clearing your browsing data erases them.
The link tag you arrived with is kept in your browser for the visit only.
Visits
Our host, Cloudflare, counts page views with Cloudflare Web Analytics. We do not use advertising trackers, social media pixels or third-party scripts.
Children
Kids can use the Collection, the Invisible World pages and the Field Journal without giving us anything. Our forms are for grown-ups, and we do not knowingly collect personal information from children.
Paid downloads
When a paid set is on sale, checkout happens on Stripe’s own checkout page, not on this site. Stripe handles your payment details under its own privacy policy; we never see your card number.
Framed specimens
When you order a framed specimen, checkout happens on Square’s own checkout page, not on this site. Square collects your name, email, phone number, shipping address and payment details to process and ship your order, under Square’s privacy notice.
We use your name, email, phone number and shipping address only to fulfil that order and to contact you about it. We never sell them. To see, correct or delete what we hold about your order, email hello@butterfliesandboardgames.com.